In the modern industrial logistics system, forklifts are no longer just a symbol of "handling tools". They represent the efficiency of the warehousing system, the optimization of corporate costs, the control of production rhythm, and are also part of the era of intelligent manufacturing. How to choose a trustworthy, technologically advanced, and considerate partner among many forklift manufacturers has become a common problem faced by manufacturing companies, warehousing and logistics companies, construction sites, and even new energy companies.
1. Brand recognition: It is better to choose "suitable" than "well-known"
Many companies are prone to fall into the misunderstanding of "famous brand effect" when initially selecting forklift manufacturers, mistakenly thinking that international brands must be the best choice. In fact, as equipment that is highly compatible with the scene, the "suitability" of forklifts is often more important than "popularity".
For example, some big brands are good at heavy manufacturing, but they are technologically backward in subdivided fields such as cold chain warehousing and intelligent handling; while some domestic manufacturers who have deeply cultivated subdivided fields, such as Shuangchao Machinery, have more advantages in technical customization capabilities, response speed, and localized services in certain specific scenarios.
Recommended indicators:
Whether to focus on the forklift industry for more than 5 years
Whether there is a clear industry positioning and scenarios (such as new energy, logistics, manufacturing)
Whether there are industry awards or certifications (such as ISO quality management system, CE certification, etc.)
Second, product matrix: the ability to integrate from stand-alone equipment to system
High-quality forklift manufacturers do not just sell forklifts, but provide "handling solutions".
Today's market has long entered the era of "multiple scenarios and complex needs". Enterprises need not only a single electric forklift or internal combustion forklift, but also the collaborative operation capabilities of multiple devices, intelligent handling logic linked to the WMS system, and even customized non-standard equipment.
For example, Shuangchao Machinery's product line covers multiple series such as electric forklifts, internal combustion forklifts, electric stackers, pallet trucks, and reach forklifts, and can develop AGV automatic forklift systems according to customer needs, which is especially suitable for medium-sized manufacturing companies to transition from "manual handling" to "intelligent scheduling".
Recommended indicators:
Whether it has a rich product line (more than 5 categories)
Whether it can provide a one-stop handling solution
Whether it supports product customization and system integration
III. Technical strength: whether the core components are independently developed
Forklift manufacturers with real technical content often have the ability to independently develop at least one core component, such as power system, electronic control system, frame structure optimization, lithium battery module design, etc.
Especially at the moment when electric forklifts are becoming more and more popular, the safety, endurance and intelligent BMS system of power batteries have become the focus of enterprises. If manufacturers still rely on outsourcing electronic control and assembly and labeling, the quality and after-sales of the products will be difficult to guarantee.
Shuangchao Machinery has a complete core technology system for electric forklifts, including a self-developed high-frequency intelligent control system and a vehicle remote monitoring platform (optional), so that customers can see the operating status of the equipment at a glance. This kind of self-developed technology capability is the greatest guarantee for the safety of customer assets.
Recommended indicators:
Whether it has technical patents, utility models or invention patents
Whether it has the ability to self-develop key components
Whether there is a professional technical team to support after-sales optimization
IV. After-sales service: Equipment is not a one-time transaction, but a long-term cooperation
When choosing a forklift manufacturer, many companies only look at "cheap when buying", but the real total cost is determined during the use cycle. As a high-frequency and high-intensity industrial equipment, the after-sales service response speed, maintenance spare parts reserve, and regular maintenance capabilities of the forklift directly affect the equipment availability and production line efficiency.
Take Shuangchao Machinery as an example. It has service outlets in many places across the country and promises the service standard of "responding within 24 hours and completing within 72 hours". At the same time, Shuangchao Machinery has also launched the "Forklift Nanny Plan" to provide customers with regular door-to-door maintenance, preventive maintenance suggestions, and regular inspections of key parts, which greatly reduces the sudden failure rate.
Recommended indicators:
Whether there is a localized service network
Whether the after-sales response time is promised
Whether to support preventive maintenance plans
Whether to provide training and operation manual support
V. Manufacturing process: Factory capacity determines the upper limit of product quality
An excellent forklift manufacturer must have high standards and strict requirements for its production process and quality inspection process.
Don't underestimate the "welding line", "painting line" or "assembly process" of a forklift, which are the key links that determine the rigidity, appearance and service life of the whole vehicle. On-site inspection of the manufacturing factory is an important link to distinguish whether the manufacturer is professional.
Shuangchao Machinery has an independent factory and a complete set of forklift assembly lines, including laser cutting workshops, robot welding systems, environmentally friendly electrostatic spraying lines and intelligent testing platforms. In the manufacturing process, it insists on "more than 95% self-made parts rate" to ensure that every forklift has the same quality.
Recommended indicators:
Whether it has an independent production workshop
Whether to use automated production technology (such as robot welding, CNC finishing)
Whether to open customers to visit the production process
VI. Innovation ability: Is it keeping up with industry technology trends?
The forklift industry is undergoing a revolutionary change, evolving from fuel to electrification, from manual operation to intelligence, and from standardization to flexible customization. Choosing a manufacturer that lacks technical foresight will mean that you may have to change equipment again in two or three years.
As early as five years ago, Shuangchao Machinery had laid out its new energy forklift product line, supporting multiple power solutions such as lithium iron phosphate, ternary lithium, and supercapacitors, and actively participated in the research and development of the "unmanned forklift" project. It is one of the first domestic manufacturers to launch a forklift with "intelligent obstacle avoidance system + path planning".
Recommended indicators:
Whether new products are launched every year
Whether there is a layout in intelligent forklifts and automation
Whether to participate in industry alliances or standard setting
VII. Customer Cases: Real Word of Mouth from the Voice of Users
When choosing a forklift manufacturer, real customer cases are the most valuable basis for judgment.
It is recommended that when companies inspect forklift manufacturers, they should actively ask them to provide a list of actual cooperative customers in the past two years, and conduct field visits or telephone interviews to understand the real feedback from customers during use, including frequency of use, failure rate, after-sales satisfaction, etc.
Shuangchao Machinery's cooperative customers cover multiple industries such as machinery manufacturing, home appliance logistics, food warehousing, pharmaceutical distribution, and new energy vehicles, including many large state-owned enterprises and foreign-funded enterprises, demonstrating its adaptability and stable quality in cross-industry applications.
Recommended indicators:
Whether to provide real customer cases
Whether to support third-party user recommendations
Whether to have cooperation experience with large customers and group customers
Eighth, price logic: Don't choose the most expensive, but choose the most valuable
The price of forklifts ranges from tens of thousands to hundreds of thousands of yuan, but the more expensive the better. It depends on the "cost-effectiveness" of the equipment, that is, the comprehensive evaluation of "unit production capacity + equipment life + after-sales response".
At the same price, if a brand provides stronger load, longer battery life, and faster maintenance response, its actual value is much higher than that of manufacturers with inflated configurations but no services.
Shuangchao Machinery always adheres to the principle of "practicality first", abandons unnecessary decorations and gimmicks in configuration, and concentrates the budget on core components and structural strength. Its combination mode of "practical + technical" is the representative of cost-effectiveness that small and medium-sized enterprises value most.
Recommended indicators:
Comparison of unit load price with industry average
Usable life, warranty period
Whether after-sales and training are included in the price
A forklift is not an isolated device, but the touchpoint of the entire production line efficiency and the execution terminal of logistics scheduling. An excellent forklift manufacturer not only sells equipment, but also helps customers optimize warehousing, reduce labor costs, and improve corporate efficiency and safety levels.
Shuangchao Machinery is such an excellent domestic brand that has deep cultivation in multiple scenarios, strong technology, and considerate service. As an innovative enterprise focusing on forklift system integration and intelligent handling solutions, Shuangchao Machinery has always taken "helping the efficiency revolution of enterprises" as its mission and is committed to creating a reliable handling partner for Chinese manufacturing companies.
